Looking to maximize your affiliate income? In this post, I will review the Lasso WordPress plugin while weighing in on the pros and cons. My goal is to help you decide if this popular affiliate marketing plugin is for your website.
What is the Lasso WordPress Plugin?
The Lasso WordPress Plugin is a powerful tool designed to help website owners maximize their affiliate income. By seamlessly integrating with your WordPress site, Lasso offers a user-friendly interface that simplifies the process of managing and optimizing affiliate links. With Lasso, you can easily track the performance of your affiliate links, analyze conversion rates, and make data-driven decisions to boost your earnings.
One key feature of the Lasso WordPress Plugin is its ability to create beautiful and customizable display boxes for your affiliate links. These visually appealing boxes can attract more clicks from your visitors, increasing the likelihood of earning commissions.
Whether you are a seasoned affiliate marketer or just starting out, the Lasso WordPress Plugin offers a comprehensive solution to streamline your affiliate marketing efforts and maximize your revenue potential.
Continue reading for a complete review of the Lasso WordPress plugin features that set it apart in the affiliate marketing world.
What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where website owners earn commissions by promoting products or services on their site. This strategy is different from display ads which pay per thousand views. In affiliate marketing, you are rewarded a percentage commission of each product you sell through unique affiliate links. The Amazon Affiliate Program is widely recognized as the largest affiliate marketing program.
This form of marketing is a win-win for both parties involved: the company gains exposure and potential customers, while the affiliate (website owner) earns a commission for driving sales.
Affiliate marketing performs best when leveraging an audience and promoting products that align with their niche or interests. For example, a blog on Vacuum cleaners could promote readers to purchase a vacuum from a reputable brand; thus earning a commission.
Ultimately, affiliate marketing provides a passive income stream for bloggers, influencers, and website owners without the need to create their own products. How bloggers choose to display and link to products makes a world of difference on their commissions. Thus, it’s really important to choose an effective affiliate marketing plugin.
Review of the Lasso WordPress Plugin
The Lasso WordPress plugin stands out for its exceptional features that cater to affiliate marketers’ needs. This review will focus on the three key features of this affiliate marketing plugin: Product Displays, Reporting, and Amazon Integration.
Product Displays
Perhaps my favorite feature of the Lasso WordPress Plugin are it’s beautiful product displays. They not only look great but they are super easy to use. Simply take your unique affiliate link and plug it in to their proprietary link generator. The result is a clean display of the product showcasing the product with an image, description and price. You can also customize the Button and even add a badge to top to make the display stand out.
Example display pictured below…
In addition to single product displays, Lasso also offers the capability to create comparison tables when reviewing multiple products. Also, very simple. Use their create table function to add in multiple affiliate links of each product.
Example comparison table below…
Finally, you can also group multiple items together to display in a list format.
These features enhances the visual appeal of product promotions and increases the likelihood of conversions.
Reporting
Another standout feature of the Lasso plugin is Revenue Tracking, which provides users with detailed insights into their affiliate marketing performance.
Get reports on metrics that matter the most including clicks, earnings per click and revenue by page, link, product, and author. In depth reporting like this allows content creators to focus on content and products that move the needle.
Additionally, bloggers can track total earnings from of of their affiliate programs in one place, removing the need to have to log into separate portals to track performance.
Amazon Integration
When links created from Amazon SiteStripe stopped working at the end of 2023, I was worried how I would retain my Amazon affiliate links going forward. Fortunately, the Lasso WordPress plugin was able to automatically migrate all of my old broken links within a few minutes. This was actually the reason I began using Lasso, and an important one.
While Lasso does integrate with all other affiliate plugins, Amazon is by far the easiest. One downside of the Lasso plugin is does not support automatic linking to other affiliate programs outside of Amazon. For outside affiliate programs, you will need to manually create your product displays within Lasso.
Alternative Affiliate Marketing Plugins
When considering alternatives to the Lasso WordPress plugin, website owners have several options to choose from.
One popular choice is the “ThirstyAffiliates” plugin, known for its user-friendly interface and robust features. ThirstyAffiliates allows users to easily manage and cloak affiliate links, track clicks, and insert links directly into content with ease.
Another noteworthy alternative is the “Pretty Links” plugin, which offers similar functionalities to Lasso. Pretty Links enables users to shorten, cloak, and track affiliate links effortlessly. It also provides detailed analytics to monitor link performance and optimize marketing strategies effectively.
For those seeking a comprehensive affiliate marketing solution, the “AffiliateWP” plugin is a top contender. AffiliateWP offers advanced features for managing affiliates, tracking referrals, and monitoring commissions. It integrates seamlessly with WordPress and provides a range of tools to streamline affiliate marketing efforts.
By exploring these alternative affiliate marketing plugins, website owners can find the right fit for their specific needs and enhance their affiliate marketing strategies effectively.
Lasso WordPress Plugin FAQ
The Lasso WordPress plugin FAQ section addresses common queries users may have about this powerful tool.
What is the pricing of the Lasso plugin?
The pricing structure of Lasso is transparent and offers different plans to cater to varying needs and budgets. Users can choose a plan that aligns with the scale of their affiliate marketing activities. The base package is $24/month which is perfect for most bloggers that only operate a single website.
Is Lasso only compatible with WordPress?
Yes, at this time Lasso is only available as a WordPress plugin for WordPress users.
Is the Lasso plugin compatible with all WordPress themes?
Being created specifically for WordPress, Lasso is designed to seamlessly integrate with all WordPress themes, ensuring a smooth user experience without compromising website design.
Can I import existing affiliate links?
Yes, Lasso will easily import existing affiliate links from both Amazon and other plugins like Thirsty Affiliates , Pretty Links, etc.
Conclusion
In my opinion, easily one of the best affiliate plugins available. Lasso not only looks great but it’s incredibly easy to use. From personal experience,
If you are ready to begin super charging your affiliate income, try Lasso today.
