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hello welcome back to eoic blogging 101
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for your recap on what happened in
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2024 I view 2024 as there being three
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main things that impacted Publishers I'm
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going to share what those are and while
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they do seem like challenges there are
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opportunities within each and then going
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into next year I'll share a new video on
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how you can take advantage of the
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opportunities in these challenges if you
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see them that way so number one one of
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the biggest changes to publishing this
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year is Google really went all in with
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AI overviews now when you type anything
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into Google as a search term typically
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you'll see an AI Overview at or near the
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top with different results on that
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query now these queries are pretty good
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so typically were your sites rank before
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especially a lot of niche sites those
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have been replaced by these AI overviews
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making it more challenging for
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Publishers to get traffic directly to
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their sites from Google that's challenge
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or change number one that happened in
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2024 number two what you've also
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probably seen more of in 2024 is a rise
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of video and search results um so from
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this search term right here you'll see
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that below Reddit there's actually three
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videos all of these do get go to YouTube
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um so that is a signal that video is is
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ranking higher than it has in the past
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and something that we haven't seen
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before so a challenge for search results
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for text based results but a possible
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opportunity for video and again more on
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that in my next video next year and the
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final and Third change in publishing is
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really a change in in cookies um few
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years ago we saw cookies go away on
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2024 we expected them to go away in
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Google Chrome Google then reversed that
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that announcement cookies excuse me
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cookies haven't gone away in Chrome um
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but we are seeing a fall in
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cpms in general across the board however
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we are seeing opportunities where third
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party cookies aren't being used and RPMs
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increase and again more of that in my
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2025 but for now that's a recap of the
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biggest changes in publishing in 2024
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and more on how to adapt to this in my
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next video happy holidays and have a
