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Tune in for my opinion on the biggest change to blogging in 2025 and how you can adapt!
More on this 2025 trend on the blog...https://web-wealth.com/audience-is-king/
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0:01
hello happy New Year welcome back to
0:03
eoic blogging 101 please subscribe
0:06
before continuing to continue to get
0:09
advice like this the big question is
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what does blogging look like in
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2025 many people are wondering if it's
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still relevant and that's a very valid
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question I'll tell you how it's changed
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and then how you can change your
0:24
strategy to be effective in the New Year
0:28
well the big change that year is that AI
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search will dominate I'm sure many of
0:34
you have seen when you type a search
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term into Google results you will get an
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AI Overview at the top it's not only
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here but users are shifting to chat GPT
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perplexity and other search
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engines so how do you tackle this when
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your traffic is being taken by other AI
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tools well the key way to do this is
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owning your audience and one one way you
1:00
can do this is beginning to create a
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newsletter I personally love the
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newsletter service beehive it's a great
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way and a fun tool to build a newsletter
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an engaging newsletter to get users to
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subscribe and continuing coming back to
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your website every time you get a
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subscriber and every time you send them
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an email that's a way that you can get
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traffic and eyeballs back on your site
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and make the most of your audience in
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your
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Revenue another way that you can think
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about getting users to your site is
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Shifting your strategy to something that
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keeps users returning uh an example of
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that right here is a forum users will
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come back and comment on forums create
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that Community um it's also great
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because users have to sign in sign up or
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log in and that's another way that you
1:57
can build your EMA email list doesn't
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have to be a forum it could be a quiz or
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a game or some other type of exclusive
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content that gets users coming back but
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the key thing is it gets users to come
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back to return and number two they're
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logging in or signing up so you're
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getting their email address now the
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benefit of collecting email addresses
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through either a newsletter or
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interactive Futures like this is you
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have an audience that continues to
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return but this audience you now have
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that first-party data which will allow
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you to maximize ad revenue from these
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users and this is an example of that
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right here you'll see an identified user
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is a user that arrives to a site through
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either a newsletter or a login when this
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happens this is different than an
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unidentified user which is just your
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typical user coming from search or
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another third party
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um well advertisers love first party
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data you'll see that identified users
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the session revenue and overall revenue
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is about double that of an unidentified
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user so even if you have less traffic
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this is a way for you to basically and
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instantly double your ad Revenue it
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helps ultimately the the
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newsletters the engagement feutures on
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your website that key people coming back
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will help solve for consistent in
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traffic and improved
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Revenue in summary blogging is no longer
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praying on SEO and Google search and
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relying on that but taking steps to make
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your site a destination that users want
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to and will return to I'm curious what
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other folks are doing
3:52
to adjust their strategy this year
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remember blogging is a long game please
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leave your comments below the video and
4:01
let everyone know what you're doing to
4:03
change your strategy in
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2025 good luck
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