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Hello folks. This is probably going to be the most impactful video for your business
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this year. So be sure to listen up. What I'm going to share today is most relevant for
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websites that have either email subscriber lists, newsletters, or they have a large amount of
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users logging into their site or registering. If you don't have that, that or either
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of those things yet, then I suggest starting to build that, start to start
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You start gaining email followers, subscribers, create areas of your site where users register
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and you collect that data because going forward as third party cookies go away, having that
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first party data is going to be extremely important. Yes, you'll have access to your audience to send them newsletters, to have a consistent
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reliable, loyal traffic source. But more importantly and what you see in this graph is when you have first party data Ezoic has a solution to anonymously pass that data privately to advertisers
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And advertisers get a profile of those users and they're willing to pay more for users
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that are identified. As you can see here on this site, the amount of identified users versus unidentified users
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is pretty much even, but the EPMV and earnings are about 6 to 7X for identified users using that first-party data
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And again, this is coming from users that either log in or are subscribed to this site
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So if you don't have that data, start building it. If you do have it, get in touch with your EZOCA account manager ASAP so you can begin taking advantage of this groundbreaking way to maximize your income
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your income and the results will start coming in almost immediately
