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Hello, folks. Today I'm going to talk about SPO supply path optimization and why it matters to websites, what it is, and why it can impact your website earnings
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So I'm going to read a quick definition of supply path optimization for you. It is the process where advertisers streamline their buying routes to ensure they purchase ad inventory through the most efficient and transparent path
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It helps reduce intermediaries, lower costs, and improve ad quality. The benefits of this are for both advertisers and publishers like you to enhance transparency and efficiency
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So effectively, it's improving the transparency for advertisers when they display on your website
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A good way to look at this and think about this is looking at your ads.tx.5
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So go to your website backslash ads.txed. That's where you'll see all the advertisers that can bid on your site
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Now, if you have a really, really long list, that's hundreds and hundreds of advertisers
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that means your file is not transparent, it's not efficient, it's not optimized
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advertisers will be less likely to bid highly on your domain. So that's the first thing that you want to check
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verify that you can use this tool premise actually has a great tool it's called sellers
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dot guide but put in any website this is an example of a domain with a poor ads file so you see it rated a 1 out of 10 10 being the best zero being the lowest or excuse me zero being the worst 10 being the best
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So there's a few key metrics over here, a number of ads.tXD lines. They have 502
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Normally you want to see this number below 200 or as low as you can get it. AdSense, for example
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only has one, but they don't have any other demand other than Google. So that makes sense
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The other thing you want to look at are the non-existing seats
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So this should really be zero or as close to zero as possible
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because that means if it's not zero, there's advertisers that are listed on your site
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but they are not available to bid. And then we'll look at an example of a positive file over here
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You'll see it's in the green. 8.7 out of 10. This site is also using EZOIC, by the way
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The ads.tXD lines is only 100, so that's great. And there is zero non-existing seats
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So this file is really optimized. It's optimized for advertisers, and that means your domain is going to receive
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the most premium bids for inventory on your domain. So go ahead, check out this tool, Sellers. Guide. I'll drop it in the description
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If your score is not above a 7 or an 8, then reach out to your Ezoic representative or reach out to Ezoic
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It will help you clean it up and boost your ad earnings. Really important in today's industry
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Thanks. Hope this was useful
