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What Will Blogging Look Like in 2025?
2K views
Jan 10, 2025
Tune in for my opinion on the biggest change to blogging in 2025 and how you can adapt! More on this 2025 trend on the blog...https://web-wealth.com/audience-is-king/ Subscribe - https://www.youtube.com/@UCZkpRWCU_0vFOc7ijPSdBBw
View Video Transcript
0:01
hello happy New Year welcome back to
0:03
eoic blogging 101 please subscribe
0:06
before continuing to continue to get
0:09
advice like this the big question is
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what does blogging look like in
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2025 many people are wondering if it's
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still relevant and that's a very valid
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question I'll tell you how it's changed
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and then how you can change your
0:24
strategy to be effective in the New Year
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well the big change that year is that AI
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search will dominate I'm sure many of
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you have seen when you type a search
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term into Google results you will get an
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AI Overview at the top it's not only
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here but users are shifting to chat GPT
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perplexity and other search
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engines so how do you tackle this when
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your traffic is being taken by other AI
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tools well the key way to do this is
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owning your audience and one one way you
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can do this is beginning to create a
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newsletter I personally love the
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newsletter service beehive it's a great
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way and a fun tool to build a newsletter
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an engaging newsletter to get users to
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subscribe and continuing coming back to
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your website every time you get a
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subscriber and every time you send them
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an email that's a way that you can get
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traffic and eyeballs back on your site
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and make the most of your audience in
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your
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Revenue another way that you can think
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about getting users to your site is
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Shifting your strategy to something that
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keeps users returning uh an example of
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that right here is a forum users will
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come back and comment on forums create
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that Community um it's also great
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because users have to sign in sign up or
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log in and that's another way that you
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can build your EMA email list doesn't
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have to be a forum it could be a quiz or
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a game or some other type of exclusive
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content that gets users coming back but
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the key thing is it gets users to come
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back to return and number two they're
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logging in or signing up so you're
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getting their email address now the
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benefit of collecting email addresses
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through either a newsletter or
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interactive Futures like this is you
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have an audience that continues to
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return but this audience you now have
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that first-party data which will allow
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you to maximize ad revenue from these
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users and this is an example of that
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right here you'll see an identified user
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is a user that arrives to a site through
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either a newsletter or a login when this
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happens this is different than an
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unidentified user which is just your
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typical user coming from search or
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another third party
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um well advertisers love first party
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data you'll see that identified users
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the session revenue and overall revenue
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is about double that of an unidentified
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user so even if you have less traffic
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this is a way for you to basically and
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instantly double your ad Revenue it
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helps ultimately the the
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newsletters the engagement feutures on
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your website that key people coming back
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will help solve for consistent in
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traffic and improved
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Revenue in summary blogging is no longer
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praying on SEO and Google search and
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relying on that but taking steps to make
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your site a destination that users want
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to and will return to I'm curious what
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other folks are doing
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to adjust their strategy this year
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remember blogging is a long game please
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leave your comments below the video and
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let everyone know what you're doing to
4:03
change your strategy in
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2025 good luck
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